Influencer ​Campaign

Brief

How it Works

Step 1:

Download the free extension.

Step 2:

Search for a book of you choice on ​websites such as Amazon, ​Goodreads, Thalia, Google and more.

Step 3:

Faircado works in the background ​and pops up whenever there are ​second-hand alternatives available.

We’re looking ​for TikTokers ​with:

• Min 300 and max 25.000 followers
• Highly engaged audience
  
• Book focused content
  
• Fashion focused content
  
• Sustainability focused content
  

The ​Campaign

Campaign Goal

Drive downloads of the Faircado browser extension by showcasing ​its ability to save users both money and time when shopping for ​books online.

Key Message

Highlight how Faircado makes it easy to find the best deals on ​second-hand books, ensuring users never overpay while also ​saving them the hassle of manually searching for lower prices.

Target Audience

All genders, 18-35 years old.

Campaign

Deliverables

Deliverables & Timeline

• One TikTok video (with potential for further ​collaboration based on the performance of the video)
  
• Scheduled post time: flexible upon agreement

Content

Guidelines

• Keep the video under 60 seconds
• Relatable and genuine: Talk about Faircado as you ​would to a friend.
  
• Focus on benefits: explain what Faircado is and ​show how it finds affordable second-hand books in ​seconds
  
• Encourage action: Invite your followers to download ​the extension at faircado.de
  
• Mention that Faircado is free
  
• The video can posted in English or German
  

Example post

Radiates enthusiasm for Faircado, highlighting the product's benefits.

Engages the audience by speaking directly to the camera (preferred ​but not necessary)

Kept the video 51 seconds long (optimal)

Created a compelling story demonstrating Faircado's usefulness in ​everyday life

Films in a well-lit environment, enhancing video quality.

Invites followers to download the extension

Do's & ​Don'ts

• Created content should be decent, honest, and factual.
• An approval from faircado is mandatory before uploading ​the content (2 days before posting).
  
• The approved created content will be shared by the ​influencer to his/her social media.
  
• faircado can request the influencer to add tags, links, or ​titles in the description of the uploaded media.
  
• The content should not contain any vulgar language and ​should be suited for everyone.
  
• CONFIDENTIALITY - This contract is strictly confidential and ​only authorized persons are allowed to see.
  
• AMENDMENT - This contract can only be changed or modified ​through the written consent of both parties (Advertiser and ​Influencer).
  
• GOVERNING LAW - This contract shall be governed under the ​laws of Germany.
  

Payment ​Terms

25 EUR

50 EUR

70 EUR

100 EUR

150 EUR

200 EUR

300 EUR

Payment terms

• Payment method: Via bank transfer.
• Price per video: pay per view model or 5 books of your choice ​(provided they are available through Faircado’s partner network)
  
• Payment: 10 business days after the post has been published.
  
• After 10 days of posting the video, you can send your invoice to ​franka@faircado.com
  
• The invoice should consist of faircado's details (invoice details will ​be submitted after the cooperation has been agreed)

How Pay-per-View Works

• The budget for this campaign depends on the number ​of views your video receives after 10 days of you ​posting the video (breakdown in Table on the left)
  

Some of

the creators

we worked with

@julithepilot

@nikolina.livabelle

@regisbookdiary

@tarikarl

@nikolina.livabelle

@marcelruesch

Questions?

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